I’m Karyna, a growth marketer
Karyna is a dynamic marketing professional with a deep expertise in paid media, growth hacking, SEO, and strategic planning, primarily within the software and tech sectors. Her approach is data-driven, anchored by a profound understanding of customer behaviors and market dynamics, ensuring her strategies are not only aimed at immediate conversions but encompass the entire customer journey for a comprehensive marketing impact. Karyna’s commitment to results is matched by her holistic view of the marketing funnel, guaranteeing that every aspect of the customer experience is optimized for success.
REVIEWS FROM MY SUPERIORS
I had the pleasure of hiring Karyna as a Paid Media Manager where she headed all paid media for my portfolio of B2B SaaS and Shopify web applications. The work she did was outstanding. She was able to reduce our paid media spend by close to 50% while doubling conversions and reducing CAC.Karyna is one of the most reliable and hardworking people I have ever met. Her accomplishments quickly stretched beyond Paid Media, and as a result, she was promoted to Senior Growth Marketing Manager for my entire portfolio of SaaS business.
It was a pleasure having her as a team member! I hope to work with her again in the future.
Marvin RusselHead of Growth
Until Karyna came on board as a business, we mostly only talked about marketing ideas but had little marketing action or momentum.
Here are a few impactful things Karyna accomplished for us:
• A/B testing landing page designs, copy, CTAs, etc.
• Finding influencers to partner with, building the relationship, getting our product featured in podcasts, blogs, and videos.
• Getting our customers to film video testimonials and have it set up in an automated way
• Revamping ineffective copy and poorly designed landing pages
• Optimizing our PPC ads with constant tweaking and experimentation
• Getting our social media marketing campaigns back on track
• Much more…
Karyna provided a much-needed marketing boost for our business. Effective marketers need a rare talent of intelligence and creativity. But great ones also need to be constantly learning and have that drive to do so. I see this in Karyna as she is always reading a new book, goes to seminars and marketing workshops to improve her skills (and shares lessons with the team too).
I wish marketers like this were easier to find, but sadly they are not.
Kevin StrasserHead of Product
Karyna is driven, focused, can figure anything out, and brings extreme value to any team. She can research and execute in practically the same breath, it’s impressive. She is motivating to be around and very likable. I count myself fortunate to have been able to work alongside her and learn from her work ethic. I would recommend her to anyone.
Chuck ForsbergDirector of Creative
Karyna is one of the best product growth managers that I have worked with. She is the kind of person who would think and prepare about things in advance, work in sync with everyone else and I never needed to follow up on a task with her. She often thinks of ideas out of the box and takes measured risks to try new things to grow our product. She is also very cautious about the costs and did a grea job monitoring and adjusting our spending on marketing. She is transparent and communicates well and always takes the final outcome for the product above her personal interests. She is always reading, attending conferences and taking courses to update her knowledge in the field and it was a great joy for me to talk to her about new trends and ideas in this field. I highly recommend Karyna because I think that she’ll be a great asset for any company that she will work for.
Zahra Zahedi Product Lead
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get in Touch
karnaveisberg@gmail.com
763-439-0911